Justification:
There are many reasons of choosing fast
food industry for our research analysis. Firstly, the UAE is a good place for
fast food industry business in the world where near about 37.6% people daily
queue in line waiting for placing an order for meal. The fast food industry in the UAE generated 191
billion U.S. dollars in 2013. By 2018, this value was forecasted to cross
210 billion. Secondly, this state's population is very diverse, wealthy and
well-travelled, creating plenty of demand for foodservice options that suit a countless
of tastes as well as busy schedules. Another reason is fast food is a basic
Emirati lifestyle, with consumers regularly eating out or visiting a café to
gather with family and friends, or hold a business meeting with colleagues.
Even during the economic downturn, the convenience, indulgence and social
opportunities found in foodservice outweighed the cost savings of cooking at
home. Euro monitor predicts that by the end of 2017, as affluence grows, most
Emirati consumers will turn to foodservice options for more than half of their
weekly meal occasions, with the lunch hour proving particularly profitable.
These are the basic reasons of studying of this topic that with this increasing
trend in fast food industry, what will be the effect on the health of the
people. (Foodservice Profile - The United
Arab Emirates, n.d.)
Background of the
Study:
There
are many studies conducted on the pros and cons of the fast food industry. But
in spite of this, the Dubai fast food market was valued near about $8.5
billion in 2013. Between 2009 and 2013, the market documented a compound annual
growth rate of 10.4% and is expected to continue expanding, although at a
little slower rate, with a growth rate of 7.7% until 2018, to reach
total sales of US$12.3 billion. According to Euro monitor, the highest
five companies in the market are units franchising main international brands, with
Kuwait Food Co. (Yum! Brands' Kentucky Fried Chicken, and Pizza Hut),
Emirates Fast Food Co. (McDonald's), Subway Arabia, First Food
Services (Burger King). There are many researches has been conducted on fast
food industries. One of these research says that increasing trends in fast food
industry is due to the larger number of menu list which attract not only young
peoples but also every age of people. Another research says that fast food
industries offers variety of foods offers like: combo offers, free delivery,
complementary items on every purchase and many more which attracts more and
more buyers towards these services. (A research on fast food items,
n.d.)
Another research days that people face many diseases in this world due to fast
food industries because fast food items contains a dense of calories and when
person use fast food items on regular basis then he/she face the diseases of diabetes,
over weighting, blood pressure etc. Things like “chicken nuggets” are made from
“unknown” food products and byproducts. Consumers are not really sure what the elements
are in the foods but the fast food restaurants use awkward marketing terms to
sell the food.
Data Collection:
Data
Collection is the procedure of collecting and gaging information on
targeted variables in a recognized methodical style, which then allows one to
answer appropriate questions and evaluate outcomes. In this research, we
have choose quantitative and qualitative data collection method. On the base of
primary data collection, we have chosen questionnaire way to know about the
trend of the fast food industry. Our sample size was 100 and we have choose
randomly sampling which is conducted on different fast food industries in the
UAE. Secondary
data collection is basically collecting data from documents, records and
reports of others. For this purpose, we have studies various research paper on
fast food industries and discuss their findings, we have got help from the
internet by knowing different points of view of the people by checking their
comments on the fast food industries.
Results:
We
can see the result of our findings with the help of the chart given below:
Findings:
At
the end, we can say that many people response that Fast food industry is very
valuable for them. And their rates of food items are normal which not effect in
their purchasing power. Between
2009 and 2013, the market recorded a compound annual growth rate of 10.4% and is
expected to continue growing, although at a somewhat slower rate, with 7.7%
until 2018, to reach total sales of US
$12.3 billion. According to Euro
monitor, the top five players in the market are entities franchising major
international brands, including Kuwait Food Co. (Yum! Brands' Kentucky Fried Chicken,
and Pizza Hut), Emirates Fast Food Co. (McDonald's), Subway Arabia, First Food
Services (Burger King), and M H Alshaya (Starbucks, PF Chang's China Bistro,
and The Cheesecake Factory). According to our survey, 59% people says that they
like fast food items and remaining said that fast food items has effected on
their health. 73 % people said that if fast food item has negative effect then
they will leave eating fast food items and remaining peoples were oppose of
this result. 56 % peoples said that fast food items fulfill our calories
requirements and remaining peoples said that they don’t care whether they
fulfill their calories requirement or not. They just eat for enjoying.
Bibliography
A research on fast food items. (n.d.). Retrieved from ACADEMIA:
http://www.academia.edu/5374201/A_RESEARCH_ON_FAST_FOOD_ARE_WE_TAKING_IT_TOO_FAR_BY_BLAMING_FAST_FOOD_RESTAURANTS_FOR_OBESITY_WHEN_IS_IT_INDIVIDUAL_RESPONSIBILITY_AND_WHEN_IS_IT_APPROPRIATE_TO_PLACE_BLAME_BY_KAZEEM_ABDULLATEEF_OLASUPO
Foodservice Profile - The United Arab Emirates. (n.d.). Retrieved from Government of Canada:
http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-region/middle-east-and-north-africa/foodservice-profile-the-united-arab-emirates/?id=1432740194697
UAE Fast food. (n.d.). Retrieved from Food Politics: how the food industry influences
nutrition and health( Vol. 3 ): California Press. Data Retrieved From:
https://books.google.com/books?hl=en&lr=&id=39oVBbtt6IEC&oi=fnd&pg=PP1&dq=health+risk+for+fast+food&ots=2X1JkaZIQB&sig=IqEjEJlinmF8pzct9A146Y0HMpw#v=onepage&q=health%20risk%20for%20fast%20food&f=false
